About Me
Born in Singapore but have spent time in the United States, New Zealand and Australia. I graduated from Nanyang Technological University with a Bachelor of Communications, major in Advertising and minor in Music.
In 2015, I founded a startup, ImTunedIn, which sought to help musicians gain more exposure and bookings for their performance acts. Since then, I've had numerous opportunities to hone my skills in technical product development, eCommerce management and digital storytelling.
Looking forward into 2024, I'm excited to be leading the eCommerce team at Nestlé Nespresso Singapore into an exciting future of converting coffee lovers to an authoritative brand in the portioned coffee beverage space.
My Skills
Digital Commerce
App Development
Web Design
Songwriting &
Music Production
Visual Storytelling
Digital Marketing
Work Experience
eCommerce Manager
Aug 2023 — Current
Nestlé Nespresso
Singapore
Full- Time
Senior Manager
Jan 2023 — Aug 2023
Resorts World Sentosa
Singapore
Full- Time
Digital Leader
Sep 2018 — Dec 2022
Specialized Bicycles
Singapore
Full- Time
Portfolio
Recommendations
"His leadership was the driving force behind the new business eco-system which has been implemented at Specialized. Bobby showed his skill-sets in filming, creating own contents, building state-of-the-art live-streaming spaces inside office..."
Hideki Mochizuki
Managing Director,
Specialized Asia Pacific
"Bobby is a very talented and creative marketing professional with a strong entrepreneurial streak and great to work with. He’s a strong asset to any marketing team and someone you can depend on to deliver exceptional results..."
Bobbie Ttooulis
Global Marketing Director,
Lumesse
"Bobby is a creative, innovative and entrepreneurial person. He is extremely enthusiastic in everything he does and is extremely passionate to deliver quality work all the time. He is the type of person I would always have on my team..."
Sean Rezel
Managing Director (SG & MY),
Jigocity
Interested to work with me?
Drop a message to yihern@gmail.com